Sony Interactive Entertainment, Spin Master Makes New Licensing Deal To Make PlayStation Toys

In the past, we witnessed partnerships with platform holders take many forms – mainly for the sake of creating unique releases for the console at the time. But, there are others that are a little more tangible. Most commonly with PlayStation, the firm has worked closely with Nike for its platform. The latest of this is the PG 5 PlayStation 5 colorway which are named after the titular video game console.

Additionally, toys are slowly entering the market as well through licensed sellers as well. We witnessed this back in the spring with Guerrilla Games. In that, the developer & Lego teamed up for Horizon Forbidden West featuring a minifigure Alloy alongside a Lego-made Tall Neck which shipped this past May. Now, Sony Interactive Entertainment has made an arrangement with a new partner.

A few weeks back, Sony Interactive Entertainment shared it will be partnering with Spin Master to create toys based off of PlayStation IPs. Spin Master is most noted for its work with Teck Deck, Bakugan, Hatchimals, Orbeezs, and Rubik’s to name a few.

The PlayStation brand is always looking for new and exciting ways to provide gamers with the most extraordinary experiences possible, what we call ‘remarkable play. We are committed to creating the highest quality gameplay experiences for our community of global fans and finding new ways to bring our most beloved characters to new audiences. Working along with Spin Master, we are excited to continue our reach in presenting our gaming IP through authentic and innovative toys and games to our passionate PlayStation community around the world.

Grace Chen, Sony Interactive Entertainment Vice President of Network Advertising, Loyalty & Licensed Merchandise

“Both SIE’s PlayStation and Spin Master share a common goal, to inspire and entertain consumers through the relentless pursuit of innovation. Together we will bring the interactive storytelling of Sony’s immersive PlayStation games to life in an all-new way, extending the fandom from digital to reimagined physical play,” Spin Master’s President of Toys and Chief Commercial Officer Chris Beardall said. 

The press release reads on to mention, “Spin Master will be the global master toy licensee for the SIE’s PlayStation brand and SIE-owned PlayStation titles, including but not limited to God of War, Horizon Zero Dawn, The Last of Us, and UNCHARTED, and will develop products in the action figure, collectible, playset, plush, roleplay, vehicles, RC, and games & puzzles categories.” The line is said to begin in Spring 2024.

Are you interested in what toys Spin Master will create from this new arrangement?

Source: Spin Master