UPDATED: August 8th, 2016 6:11 PM PDT
Let me get this out of the way by saying this: I do not condone online piracy. Nintendo (NIN) needs to protect its IP, but it is going about this the wrong way. It has recently shut down Nintendo Power (NP) Magazine online and the Metroid II remake.
About four years ago, NIN distributed its final NP magazine with New Super Mario Bros. U as its cover, imitating the iconic Super Mario Bros. 2 premiere cover. Many people saw this as a sign that print was dying and thus moving on to the digital age. The final issue also had a sentimental Nester comic section with Nester (the cocky kid from Howard & Nester) and his son Max. NP’s publisher, Future, and Nintendo have decided not to renew a contract, thus ceasing distribution after 25 years.
Most recently, a fan remade Metroid II (originally for the Game Boy). Kotaku called it “brilliant”, but NIN being NIN pulled down the website under a DMCA copyright claim.
Now, again, the company has every right to pull down the game, but Nintendo must encourage creativity by hiring talent to put up these sites again. It is simply not enough just to take these sites down and never be heard from again. While legally questionable, piracy exists for one reason: people want it.
 

Nintendo needs to learn from precedence

If NIN wants to battle online piracy, it needs to learn from precedence first. When Napster first arrived, it wasn’t the file sharing that made people go back to downloading music files (illegally). It was the fact that people don’t want to pay $10 just to buy one song out of the entire album. Now people are legally buying their songs for $1 each.
But even The House of Mario learned from Sega on console port re-releases. Sega also sold Genesis carts with pre-downloaded games (yes, they came out before Nintendo made it a thing). Ditto for Colecovision and Atari.
 

What Nintendo needs to do

As far as NP is concerned, it should release archive issues in online forms. It would do them a huge fan service if it did.
But I don’t know why The House of Mario keeps alienating its audience with restrictive measures. Once again, it does have the right, but that doesn’t mean its approach is. It’s already having problems with YouTube uploads, especially with Super Mario Maker, and it also claims Twitch is “not fun.” How are people expected to have fun when Nintendo keeps making moves like this?
I hope NIN decides to hire the talent that is responsible for the NP archives and Metroid II; because when the NX comes out, it cannot afford to have any more PR disasters than it already has.

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