In case you missed the news in 2020, Microsoft acquired Smash.gg which you can read more about here.

If you are questioning the idea of the new name, it could have been worse as quoted below:

“We could have created some crazy new name that was a curious portmanteau, missing essential vowels and riddled with hype, but really, why? In the end, it’s not about hype. It’s about community. And we believe that the most basic concept in the gaming community is the concept of starting. “

With this rebrand comes new features as well and if you are someone that is looking for in person events that are near you, there will be something for that finally. Not only that they are working on creating a personalized algorithm for you so the homepage will be related to the games you love the most.

Start.gg will be teaming up with Xbox Game Pass Combo Breaker, CEO and others for the Launch League to celebrate the launch of the new look. You can find event details here.

What are your thoughts on the rebranding for Smash.gg?

Source

The post Smash.gg is rebranding to Start.gg on May 16 appeared first on Rectify Gaming.

Those such as Skype earlier in the 2010s or the later purchase of Beam which was later rebranded to be Microsoft’s Twitch competitor, Mixer. However, the acquisitions made by Microsoft is often viewed to be a nail in the coffin as the aforementioned services either underperform against competitors or simply close down altogether.

But that does not solidify the same future for every investment in the company. For instance, Minecraft after its $2 billion purchase has become a staple for the Xbox company as we inch closer to the decade mark for the property’s new ownership. Today, competitive esports organization group Smash.gg announced on Twitter to be under Microsoft now as well.

“With this acquisition, the Smash.gg community and tournament organizers will continue to benefit from the Smash.gg platform, while our team will now benefit from additional resources and support as part of the Microsoft Content Services team,” the group shares in the thread. “For now, it’s business as usual as our combined team continues to support our community and tournament organizers.

“We’re excited about this acquisition’s potential to further empower the esports community and expand Smash.gg‘s reach and scale.” For now, it is uncertain the path Smash.gg will be heading now with Microsoft at the helm of the domain, but it is anticipated the organizer can use its new resources to bring more ambition to competitive gaming like never before.

Do you believe there will be any different now that Microsoft has acquired Smash.gg?

The post Microsoft To Acquire Competitive Esports Platform Smash.gg appeared first on Rectify Gaming.