More than a decade ago, the precedent for video games on television was only on one unique place: G4. More specifically part of the titular network under X-Play, players would tune in to watch news on the industry, announcements, and reviews on the latest releases. But, like many things, the entire network was shuttered and took along with it other programs like Attack of the Show.
But in 2020, it was revealed that Comcast will be reviving the network to be orchestrated through its YouTube channel. The project would be helmed by T1 & Philadelphia fusion investor Tucker Roberts. In a later reveal, G4 would be returning known faces Adam Sessler & Kevin Pereira from the original G4 a decade before. However, this dream was only short lived.
In a recent report done by Deadline, it was discovered that G4 would be dissolved via a corporate email sent out to employees which surprised many working at the firm. “As you know, G4 was re-introduced last year to tap into the popularity of gaming. We invested to create the new G4 as an online and TV destination for fans to be entertained, be inspired, and connect with gaming content,” the email reads from CEO Scott Spectacor.
“Over the past several months, we worked hard to generate that interest in G4, but viewership is low and the network has not achieved sustainable financial results. This is certainly not what we hoped for, and, as a result, we have made the very difficult decision to discontinue G4’s operations, effective immediately.
“I know this is disappointing news, and I’m disappointed, too. I want to thank you and everyone on the G4 team for the hard work and commitment to the network. Our human resources team is reaching out to you to provide you with support, discuss other opportunities that may be available, and answer any questions you may have.”
Are you surprised by the shortcomings for G4 and its programs?
Source: Deadline
