Microsoft no longer reveals how many consoles they sell worldwide for the fact that they do not want to explicitly acknowledge that they are being outsold by the PS4.  Xbox head Phil Spencer made the clearest and strongest argument that he has made yet for why he personally feels that monthly average users is a more meaningful statistic for him and for how he conducts business, and why it has nothing to do with Sony beating them when it comes to the install base.

“When we talk about the health of the Xbox business right now, we talk about this thing called monthly average users (…) And I know there’s a lot of snark about that, that I’m just trying to dodge the install base number versus the install base for the PlayStation 4. But you know, I think anybody with a calculator can figure out they’ve sold more consoles than we have” said Phil Spencer in a recent interview with GiantBomb at E3.
“But when I think about the health of our business, it’s how many people are playing games, connecting, buying games obviously, from a business standpoint. And I’ll get the Twitter comments, ‘thanks for putting all your games on PC, now I don’t have to buy Xbox One,’ and I’m more of the sentiment, ‘thanks for playing our games.’ Phil said.
“As Microsoft, we care a ton about Windows, and gaming on Windows is something that my team is very focused on now. So I looked at the health of both of those, and said if we get into this world where as an Xbox business, we look at people playing games on Windows as detrimental to our Xbox business, we’re never going to do a good job. I lived through that, that was called Games For Windows Live.”

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