Xbox partners with Doritos, Mountain Dew, and Rockstar Energy for in-game rewards + more

Microsoft announced another partnership with PepsiCo and Frito-Lay to market their latest releases of Starfield and Forza Motorsport along with other already established IPs. Customers can purchase specially branded Doritos, Mountain Dew, and Rockstar Energy Drink products between October 9 and December 29 to unlock in-game content and limited edition prizes for a limited time.

You’ll notice these products being branded with Starfield, Forza Motorsport, Sea of Thieves, DOOM, Redfall, and Madden 24. Each product contains a code that you can enter at DoritosDewRockstar.com and it will unlock access to exclusive DLC allowing you to choose which in-game items you’d like first and eventually, you can collect them all just like last year. The code will enter you in contests to win limited edition prizes and more.

In Forza Motorsport you can unlock a Magma Racing Suit while in Sea of Thieves, you can unlock a Chipped Tankard. For DOOM Eternal and Redfall, it looks like you will unlock new outfits for your characters.

For your first code entry, you will receive a free month of Xbox Game Pass Ultimate. Xbox will be hosting weekly sweepstakes with PepsiCo where you can enter with rewards points. The giveaways will have custom game-themed e-bikes from SUPER73, PC gaming rigs, and Xbox console bundles and accessories.

A Rockstar Energy Drink code entry will automatically put you in the sweepstakes to win a Starfield-inspired 2023 Corvette Stingray.

If you want to earn rewards faster you can multiply points by combining codes from all brands. Entering the different codes from a combination of them results in two times the standard number of points.

This is not the first time Microsoft has formed a partnership like this. In 2022, they provided in-game rewards for several titles.

Source: Xbox Wire