Phil Spencer Shares Microsoft’s Commitment For More Japanese Content On Xbox, “Working Every Single Day” With Companies From The Country As xCloud Reaches The Region

As evident as it is, Microsoft is very aware of the platform’s lacking number of Japanese titles on Xbox. Even more, the Xbox firm goes on to acknowledge the how much influence the platform brings to the region – and it’s not much. But, Microsoft is adamant to deliver a greater impression to that market especially now as Tango Gameworks is a subsidiary of Xbox after the arrangement to purchase Zenimax Media earlier this year.

Already, Xbox head Phil Spencer told that he is looking to discuss the future of Xbox with the Japanese team and further establish a larger presence for first-party projects from Japan. This week already, studio founder Shinji Mikami stated that Tango Gameworks is already occupied with its next project following GhostWire: Tokyo. It goes on to suggest that the game is likely to be a unique property for Xbox.

Additionally from the Xbox 2021 Tokyo Game Show livestream, Xbox’s Phil Spencer elaborates on the impact of the Japanese gaming market and how Microsoft continuously works to deliver more games from that territory to the Xbox ecosystem. You can watch the segment of the video below:

The Tokyo Game Show in an important part of our commitment to the Japanese market and the Asia region overall. Y’know, it’s an honor to support the show and our Japanese partners. We’re working with Japanese publishers every single day to increase our number of Japanese games on Xbox. We know it’s really important to fans and customers on Xbox.

We’ve also had more than a hundred titles in [Xbox] Game Pass from partners in Japan. And it’s really helped the Xbox community find games that maybe they haven’t played in the past through an easy mechanism. But it’s not just about big developers, we now have more than 200 independent Japanese developers in our ID@Xbox program, which really highlights the most creative independent games for broad audiences everywhere on the planet.

“We’re also working to increase console supply – I know that’s a big issue. People want consoles and we’re constantly working to get more consoles into the market. But at the same time, we’re introducing into the Japanese market Xbox Cloud Gaming streaming which allows people to play their games as you said, whether they have a console or not, they will have access to Xbox.

Spencer continues, “Through the cloud Xbox can be a great experience on their PC, on their phone, on their tablets, or on their console. We’re Excited by the growth of the Japanese gaming market and we want not only to participate, but to help bring Japanese games to players around the world.”

To further address Microsoft’s determination for the region, it recently confirmed that Starfield is receiving full localization for Japan come launch. Elsewhere through the grapevine, it is told that Hideo Kojima is working to deliver a unique project in collaboration with the Xbox company later on. Reports go on to say that Kojima signed a letter of intent to act on the agreement.

Previously, Microsoft announced to be working with former Valve Kim Swift that will be helming a new initiative for xCloud to bring unique properties to the peripheral. To coincide with Japan specifically, GamesBeat’s Jeff Grubb told Kojima’s involvement with Microsoft is to be for a release coming to xCloud. You can read the initial report by heading here.

Do you support Microsoft’s continued campaign for more Japanese presence on Xbox?