FANTA PARTNERS WITH XBOX TO LAUNCH GLOBAL GAMING CHALLENGE AND SPECIAL EDITION COLLECTION

Fans can unlock epic in game rewards, exclusive experiences, and a brand new Fanta flavor as part of Xbox’s 25th Anniversary celebration

Fanta is inviting fans around the world to level up and “Come Get It” with a bold new collaboration with Xbox, celebrating 25 years of gaming. This first of its kind partnership blends the unmistakable taste of Fanta with the thrill of gaming, delivering a global challenge packed with iconic characters, interactive experiences, and unforgettable rewards.

At the center of the campaign is a special edition Fanta collection featuring takeovers from legendary Xbox franchises, including Halo, Call of Duty, World of Warcraft, Diablo IV, and Forza Horizon 6. Each collectible pack transforms into a digital gateway, giving fans access to exclusive content, challenges, and prizes.

The collaboration also introduces a brand new flavor, Fanta Crimson Sour Cherry, created exclusively for the campaign and designed to fuel fans as they take on larger than life gaming challenges.

“This partnership brings the Wanta Fanta? Come Get It spirit to life in an entirely new way,” said Ibrahim Salim Khan, Vice President, Global Sparkling Flavors Category. “We are creating a world where the irresistible taste of Fanta pulls players into a massive adventure inspired by the games they love. Fans will team up with iconic characters, take on exciting challenges, and prove just how far they will go to get their Fanta back.”

Beginning April 6, fans can purchase specially marked Fanta Xbox collection products at retailers worldwide, including grocery stores, convenience stores, mass merchandisers, and online. By scanning QR codes on packaging, players can unlock a digital experience that connects the physical and virtual worlds.

Participants will gain access to a series of challenges inspired by featured franchises, with opportunities to earn exclusive in game rewards, merchandise, and once in a lifetime experiences. Featured rewards include:

• Halo: Spartan Armor
• World of Warcraft: Waveshredder Mount, Sturdy Portable Ice Chest, and Corked Bottles of Liquid Mystery
• Call of Duty: Tactical Orange Calling Card or 1 Hour 2XP Level Token
• Diablo IV: “Citron Whirl” Portal
• Forza Horizon 6: 1966 Toyota Sports 800 Fanta Edition

“This collaboration brings together two brands rooted in creativity and self expression,” said Marcos Waltenberg, GM of Xbox Partnerships. “Together, we are creating experiences that celebrate the joy of play both on screen and in the real world.”

The Fanta and Xbox special edition collection will be available in 12 pack cans, 20 oz bottles, and through Coca Cola Freestyle machines at select locations. Fans are encouraged to follow Fanta and Xbox channels for updates, local activation details, and official sweepstakes information.

With iconic characters like Master Chief, Ghost, Mephisto, Xal’atath, and legendary vehicles joining the takeover, Fanta is turning every sip into a chance to play, compete, and win.

Get ready to scan, play, and prove you have what it takes. Wanta Fanta? Come Get It starting April 6th , More info to come , check out https://www.coca-cola.com/ca/en/offerings/fanta/wanta-fanta-teaser and follow Rectify Gaming for more details , including a review of the Fanta Crimson Sour Cherry, in the coming days.