
The reach Microsoft is pursuing as it casts its biggest net possible for users continues as the Xbox firm is exploring bespoke opportunities. With the new approach in labeling more products an ‘Xbox’, the availability will be unavoidable to have an Xbox account one way or another. As a byproduct of that, Microsoft recently announced the ROG Xbox Ally which includes its own storefront alongside others like Steam, GOG, and Battle.net as well.
Part of the initiative pairs with its ongoing ambition to deliver your home experience no matter the port of entry. Previously, Xbox boss Phil Spencer told a large commitment for Xbox is to provide your library through any means that Xbox can access. Elsewhere in 2025, it was reported that the new portable push would play in hand with the revamp for Windows integration.
As of recently, it has been discovered the new face for Xbox on PC is ‘Xbox PC’. Titles like Gears of War: Reloaded & MIO: Memories In Orbit have already referenced the new moniker. According to The Verge, players already are finding their extended console library now accessible on PC in some degrees – including Xbox 360 titles too.
The outlet described this push as “part of a larger effort from Microsoft to unify Windows and Xbox towards a universal library of Xbox and PC games.” Now following the recent Xbox Showcase this past weekend, Phil Spencer elaborates that plenty of the push for Xbox PC is to deliver a console experience on the platform. You can watch the segment in the video below:
“This is the tightest collaboration I’ve seen between the gaming organization and the Windows team in my three decades at the company,” Spencer explained. “It’s really amazing to see the teams focusing on opportunities to make the experience better and working really as one development team to realize that.”
He continues: “Windows is an open platform and we want to support that on this device [ROG Xbox Ally] meaning if you’ve got a storefront you love we want to make sure that that’s fully supported here. […] There’s not a closed platform, but there’s some uniqueness then when you’ve supporting an open platform, but you want it to work as appliance like as a game console and I think that’s where these two teams coming together can really create something great together.”
Spencer adds: “So that’s the thing Xbox brings […] we’ve for 25 years, almost, we’ve been working on a console experience that you turn it on; it works; your games are there and how do we bring that to the Windows ecosystem so you get the freedom of Windows to use the storefronts and the applications you want to use, but it feels like a device that’s purpose built.“
Are you fully behind this vision Microsoft has for the future for Xbox?







