Now EA’s Total Earnings Account For 73% From Live-Service, It Promises Continued Effort To Resolve Current Decline For Apex Legends

Image Credit: GameInformer

For the past few seasons, Apex Legends has started to face a decline in its growing player retention. While the title has remained a glowing entry in the online gaming sphere, the current system it houses has grown rather stale for players. Previously, Electronic Arts CEO Andrew Wilson addressed a greater expansion is on the way for the live-service moving forward.

Thus far, we’ve seen a major influx of improvements come in Season 18 – Resurrection with the redoing of simulacrum Revenant. And in Season 19 – Ignite, the addition of Conduit also injects a wave of Titanfall lore to get users to turn their heads some more. Most recently, Respawn Entertainment grabbed attention with the recent ‘Final Fantasy VII Rebirth Collection Event’ which featured themed cosmetics and the iconic Buster Sword for the battle royale.

Now according to Electronic Arts as per its latest earnings report, the firm is committed to continuing this effort in restoring the momentum of Apex Legends. Partly, it is due to roughly 73 percent of all quarterly earnings now generated by live-service projects.

As a category leader with millions of loyal fans, we are looking forward to celebrating the fifth anniversary of Apex Legends. Over the past few months, we have listened closely to our community, and have deployed new features, new styles of play, and new content. We have also implemented tools to better understand day-to-day game performance.

In Q3, our new modes drove improved engagement, and the early impact of our new content in the current quarter is promising. To generate future growth, we are focused on entertaining core players and engaging new players by investing in geographic expansion, innovating in the game economy, and making it easier than ever for players to jump into our gameplay.

Andrew Wilson, Electronic Arts CEO

CFO Stuart Canfield adds by saying, “In a highly competitive quarter, Apex Legends did not meet our expectations, as our teams continue to learn and iterate with each new season and event. In the past few weeks, our recent cross-over promotion showed promising early signals, delivering two of our highest net bookings days over the fiscal year.

“With Season 20 launching in February, our teams will deliver more innovation as we continue to build for the long-term. We remain committed to Apex Legends, a proven franchise with loyal fans, and we will continue to invest in opportunities to drive new growth points as we build and expand the franchise over time through engaging a broader base of players.”

Additionally, Canfield continues, stating “we continue to take a measured approach to Apex Legends in its largest quarter of the year, as we introduce new modes of play and content offerings.” While the future of Apex Legends has yet to be full revealed, GameInformer did a complete feature on the path the next season is heading. You can read the full piece by heading here.

What has you most excited for Apex Legends moving forward?

Apex Legends is out now for Xbox One, Xbox Series X|S, PlayStation 4, PlayStation 5, Nintendo Switch, and PC.

Source: Electronic Arts, (1)