IKEA announces Roblox store with 10 actual paid employees

In Weird Gaming news, IKEA has unveiled today a first look at ‘The Co-Worker Game’, a virtual universe coming to Roblox on June 24th.

This being the brand’s first foray into mainstream gaming, the virtual store will give people a chance to immerse themselves in the working world of IKEA. With a limited number of paid, virtual co-worker roles available in the game.  

Applications for roles in the virtual store open today (June 3rd, 2024) and close on Sunday June 16th , with paid shifts for 10 new co-workers up for grabs. Successful applicants will be able to flex their skills, help customers, and get promoted to move departments, just like in the real world. 

In addition to the paid employees, the expansive Roblox community—including gamers and IKEA enthusiasts—will have the opportunity to engage with, explore, and immerse themselves in IKEA’s virtual world on Roblox. Participants can visit the iconic Swedish Food Market and Bistro, where they can serve unlimited quantities of meatballs. They can also explore the numerous showrooms, utilizing well-known IKEA products to design and organize spaces. Throughout this interactive experience, there are chances to win exclusive IKEA User-Generated Content (UGC) items.

IKEA is not the only company that has attempted to create a virtual shopping experience in Roblox, with companies like Walmart who have made it possible to purchase items in-game and have them shipped to you directly, aswell as other companies having promotions like Adidas. IKEA is however the first to hire paid workers in the Roblox Universe.

Darren Taylor , Country People and Culture Manager, IKEA UK and Ireland said :

“We’re excited to be the first brand to launch paid work on Roblox to showcase how we do careers differently, bringing our unique careers philosophy to life. At IKEA, there is no set route to career progression. Our co-workers are able to change roles, switch departments, and grow in any direction they choose, both in the game or in the real world. There are many ways to learn and grow at IKEA, and that’s what IKEA on Roblox is all about. “

Virtual interviews for shortlisted applicants will take place for this fully remote virtual role between Thursday, 14th and Tuesday, June 18th 2024. Each successful applicant will be paid an hourly IKEA Co-Worker rate for their time on the game of £13.15 per hour, the IKEA hourly rate of pay for a London co-worker. Interested Applicants can apply here.

Will you be applying to work at IKEA in Roblox ? Let us know below what you think!