New Partnership Between Microsoft & LG Makes Manufacturer’s OLED TVs Official Television For Xbox Series X

Generally, when Microsoft forms deals or agreements with other companies, the result is mostly apparent for Xbox Game Pass. Of course, the most notable addition is the when talking to Disney in incorporating Disney+ for Xbox Game Pass Ultimate users with a 30-day trial of the entertainment streaming service. But, some collaborations do tend to be outside of the monthly video game service.

In a new press release handled by LG, the appliance manufacturer has announced a new partnership with Microsoft to officially announce that the firm’s line of OLED televisions will be the marketed models for Xbox Series X. Combining the new strive for 4K resolution and 120 frames per second with 120 Hz output required this console generation, LG is aiming to meet the standards for players on Xbox Series X.

“We’re confident that the heightened visual quality from combining LG OLED TV and Xbox Series X will blow gamers away.” S.P. Baik, head of the TV product planning division of LG’s Home Entertainment Company. “We take the needs of gamers very seriously when developing our OLED TVs so to be able to be an official partner to Xbox Series X is a partnership that is very meaningful to us.

The combination of LG’s most advanced TV and Xbox’s most powerful console ever allow both casual and serious gamers alike to enjoy next-generation gaming today. With features such as an ultra-fast 1ms response time with low input lag and support for the latest HDMI specifications including Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM) and enhanced return audio channel (eARC), games not only look and sound better, they’re more responsive. With four ports ready to support these features, LG’s OLED TVs offer all the advantages of simultaneous connections for multiple gear set-up from consoles to PCs.

The advanced combined processing power of the duo enables players to enjoy 4K gaming at up to 120 frames per second to take advantage of the latest advancement in real-time ray tracing graphics technology. LG’s 2020 OLED TVs are the first to support the new HGiG profile and as founding members of the HDR Gaming Interest Group, LG and Microsoft are confident that the latest HDR titles will look exactly as their developers intended.

LG in the press release also goes to mention that the new deal with Microsoft will also complement the new addition of Dolby Atmos and Dolby Vision initiatives that are planned to hit Xbox Series X in the coming months. Atop of contrasting colors and fast-responding framerates, LG also explains that all displays are Eye Comfort certified for consumers that do not want to strain their vision after playing.

This is not the first time seeing collaborations between Microsoft and other television manufacturers. Previously, Microsoft teamed with Samsung to introduce Xbox Game Pass to Samsung TV subscriptions service Samsung Access. You can read the full report by heading here.

Do you plan on buying a LG television after this announcement?

Source: LG