TwitchCon is a day away and it looks like Twitch themselves decide to release a new look prior to their major event in North America. The major brand refresh includes updating the color palette, logo, font, and the entire community experience of the product. Twitch released a video showing off their new look as you can see below.
Here are the specific updates they have done:
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Color Pallette: A new brighter purple to match the vibrant energy of the community plus more than two dozen new colors named after iconic games/pop culture (Black Ops, Ice, DK, Pika Pika, etc.). The new palette will be seen across all of Twitch and the updated Dark Mode theme will allow Twitch to easily build additional accessibility features.
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Twitch Logo and Font: Twitch is going bigger and friendlier (and less text heavy). The new logo features a bold, block letterform, with deep extrusion inspired by the retro game esthetic. The new font, Roobert, is Inspired by the retro Moog synthesizer which is now present across Twitch.
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Video Player, Chat and Emotes: The Video player is now edge-to-edge so creators will be front and center with chat being cleaner and easier to use than ever. Emotes are totally unchanged but plan on seeing them even more.
- Brand Campaign: Twitch will also begin to tease their first ever brand campaign “You’re already one of us” which will feature a series of teaser videos from Eric Andre. The campaign which will launch in the weeks ahead is synonymous with Twitch’s vibrant and loud collage of internet aesthetics, emotes and memes that represents the community.
Those attending TwitchCon 2019 will find Twitch’s new branding on display throughout the convention.
You can read more about the changes here.
What are your thoughts on the new look of Twitch.tv?
