Xbox One X may have an exclusive startup screen, Penello suggests

Just under three weeks until Xbox One X launches worldwide, Albert Penello, Marketing Leader at Xbox, gave us a hint on Twitter that Microsoft’s upcoming console may have an exclusive startup screen. Many people have suggested the latest ad teaser for Xbox One X TV commercial at around 20-second mark could be the new startup screen, though nothing has been verified by Microsoft as of this instance.
https://twitter.com/albertpenello/status/921407777620103168
 
https://www.youtube.com/watch?v=l7lT2eQrNbA
We will keep you updated on this matter all the time until more is known stick around.