For Xbox company Microsoft, the firm through its adventurous marketing for the video game platform has gone through obtuse routes to projects its product to new consumers. The oddest attempt happened to be its collaboration with hygiene product manufacturer Lynx back in 2019. As you can gather by the brand, the campaign never reached the United States as Lynx’s sibling company Axe never welcomed the same products.
More recently so far this year, Microsoft has taken this pursuit of Xbox products to a more comical level. Going on the running gag of the Xbox Series X looking like a fridge, the company collaborated with energy drink firm ZOA to offer a limited edition minifridge that takes after the latest Xbox console. However, after winning the Twitter poll recently, Microsoft is to officially produce its own Xbox Series X minifridges later on in the year.
But, that might not be the only arrangement from Microsoft. In that, Complex reports that the Xbox company and Adidas is to bring a new special edition shoe for its fans to sport. However, the apparel has yet to be announced with sources familiar with the product relaying information to the outlet in the report.
Gathered from the leaked document that Complex viewed, there will be four pairs that are to release in the coming months leading to the fall: Forum Tech Boost in June, Adidas Forum retro Mid Basket Ball shoes in October, and Forum Tech in November. Additionally, there will be more planned to release in 2022 with an undisclosed number of pairs.
Most interesting is the number of pairs that are to release over the amount of time projected. In contrast to the PlayStation x Paul George deal, there is a full line to choose from. The ‘PG 5 PlayStation 5 colorway’ is said to release on May 14th. You can read the full report by heading here.
Are you interested to see what the full line of Xbox shoes are to be?
Source: Complex
