
The newest roster of leadership at XBOX has been an active bunch to say the least. At the helm, Asha Sharma has handled many changes to the platform. One of its most respected is the decision to rebrand from ‘Xbox’ to ‘XBOX’ on a whim. Another is the choice to reduce its pricing for XBOX Game Pass. This also came at the expense of removing day & date release for Call of Duty on the subscription.
Other impactful changes handled by Sharma & her team are exclusives returning to XBOX. For the next two years, both Gears of War: E-Day & Clockwork Revolution will spearhead the initiative for 2026 and 2027 respectively. Also, Sharma is handling the reset for XBOX with the exit of four XBOX Game Studios teams: Undead Labs, Compulsion Games, Ninja Theory, and Double Fine Productions.
Now amid the ongoing reconfiguration for XBOX to be a reliable source of revenue, the United States Federal Reserve has appointed XBOX CEO Asha Sharma as an advisor for its ‘Productivity and Jobs’ board. “Assess the economic impact of new general-purpose technologies, including artificial intelligence, to inform the Federal Reserve’s policy judgments,” the overview for the role reads.
“The Federal Reserve’s commitment to price stability and maximum employment is unwavering. As is our resolve to pursue our mandate with rigor. The U.S. economy has changed significantly over the last generation, and never more so than right now. Each task force will carefully consider whether policymakers’ means and methods, analytical tools and policy approaches can be improved upon.”
Chairman Kevin Warsh adds: “The five task forces will examine areas central to the broad conduct of monetary policy. They will be co-led by external advisers—accomplished economists, business leaders, and former central bank practitioners—with deep expertise in their fields.” Back in 2020, a similar event occurred where former Nintendo of America CEO Reggie Fils-Aime joined GameStop’s board of directors. You can read the full report by heading here.
What is your thought process on Sharma’s new role with the US Federal Reserve?







