Toei Company reveals Toei Games

Toei Company has announced the creation of Toei Games, an in-house games publishing brand. The company plans to release games mainly for PC via Steam in 2026. There are plans to expand to consoles like Switch, Xbox, and PlayStation.

The goal for Toei Games is to “create a new IP that will captivate the world, starting with games.”

“Toei Games aims to create entirely new IPs from scratch, rather than simply utilizing existing IPs.

We will leverage the technology and expertise we have cultivated through video production into our new game business, delivering Toei’s unique entertainment experience to players around the world.”

The initial lineup of titles that will be announced at a later time will not be using Toei’s existing IPs, but rather completely new game titles created by talented creators from Japan and abroad.

Toei Games’ first title will be revealed on Friday, April 24 via X (Twitter). President and CEO Fumio Yoshimura also revealed that the brand logo for the company was designed by Kairosoft Inc, a company that has produced numerous game titles to date.

The official website for Toei Games can be seen here.

Thanks, Gematsu for sharing.